AR - ACCESIBLE FROM ANYWHERE
Times Square is an iconic place in New York, well known by tourists who come year after year.
Our concept stemmed from the duality that exists between the outward facing intention of the billboards and the concealed aspect of the structure that holds them in place. The transient nature of the billboards allows for the manifestation of the mainstream culture that is propagated through advertising dollars with a seemingly abundant supply of visitors.
However, due to the pandemic we have witnessed a different side of Times Square where the plaza laid bare to the simple elements of meaningless visuals and lights without spectators.
Our intention was to expose the visual graphical elements and their structural components and recombine them to generate a new immersive spatial construct where a new understanding of their combination can take place and perhaps generate a new sense of place.
PROJECT TEAM
JENNIFER DURAND AND DANIEL ESCOBAR
PRIZE
2ND PRICE: 2K FUTURLY CONTEST
